BESIX — HQ MOVE
Graphic Design
Strategy, messaging and visual identity for a headquarters relocation campaign.

Turning a move into a shared journey. Moving headquarters means more than changing an address. It introduces new spaces, new habits and new ways of working together. Our approach for BESIX placed employees at the centre of the communication, helping turn the relocation into a shared, forward-looking project. We first proposed three strategic directions, each offering a different way to tell the story of the move. The selected direction was then developed into a coherent campaign, with complementary messages: “Moving Forward Together”, “Designed Around People” and “A New Chapter Begins”. A custom library of simple, flowing icons connects the practical aspects of relocation with everyday workplace experiences. Together with campaign imagery, clear typography and the BESIX colour palette, these elements form a flexible visual language for project updates, employee information and key milestones. The accompanying guidelines bring the system together across print and digital formats, from posters and internal newsletters to workplace screens and construction site graphics. They give the communication team practical tools to keep the campaign recognisable as the project evolves.
Work
Graphic Design
Competence
Graphic Studio
Start from
June 2026



